Yakult and their unique selling proposition (USP). The Yakult ladies, you see them everywhere, but why are they like magnets and what makes them different? One time when I was studying the local [...]

The cost of poor planning is that it could ultimately guide the company into insolvency. In cases where out of stock problems occur it is important to understand the consequences it can have on [...]

The shopping experience determines if the shopper will come back again and over again. The point-of-purchase is ultimately the place where the company gets its revenues from. A store success is [...]

Sales activation at the point-of-purchase is without doubt one of the most important part of every business success. Sales activation leverages every consumer touch point interacting with the [...]

How is it possible for the organization to become more competitive by means of developing organizational capabilities? Organizational capabilities are more than tangible values. These are the [...]

A master plan outlines the pathway how the company is going to go where it wants to be, by transforming changes which create competitive advantages. Most transformational changes are designed a [...]

Companies hire business consultants because they benefit from It! For over 100 years professional consultants have persistently advised the market leader companies, to become stronger market [...]