The book Business Innovation embraces the importance of “strategic thinking” to create continuous values, above the competitors. However, the other two books Sales Activation and Operations Execution describe the physical executions and the transformations that must take place to operate under best-in-class, sales, services, and operations practices. Used together, makes it possible to build optimal strengths & balance of the 3Cores in Business –leaving the competitors behind in the competitive business journey.
The main subject matter is that, breakthrough innovations aimed to improve the brand sales and service offer will capture, create and fulfill more consumer needs through increased consumer satisfaction –above the competitors.
In-outlet execution standards and service guidelines are the foundations for company’s long-term success. The focuses are to design and develop marketing schemes that increase consumer traffic and frequency and influence the shoppers, at the point-of-purchase, to visit more often and purchase in more quantity and at higher prices.
The subject matter is to develop best-in-class operation practices of; sales, marketing, procurement, manufacturing, transportation and warehousing and finances to benefit the consumers, the customers and the enterprise to its best.