Look-of-success is setting in motion the optimal marketing schemes to create the maximum product demand for a store. There are several influence factors founded on consumer insight information that help to generate the maximum sales activation results. The look-of-success design and development schemes aim to drive; traffic, revenues, profit and image and impulse purchases at the point-of-purchase.

To design and develop effective look-of-success, Marketers must develop the consumer and shopper profile, founded on their core needs and behaviors. The technique is to put your-self into the consumer shoes, to fully understand the consumer needs rationale. Effective look-of-success will drive consumer satisfaction resulting in the consumers will visit over and over again – to furthermore increase the long-term revenues and profits for a store.

Every business has to understand how the consumer needs evolve over time. Operational marketing is about learning from tests cultures and build experiences for what sales activation schemes are effective and who are not. One good way of learning is to study the most successful company’s and find out what they know about their business – to discover what makes them effective, different and special. The best-in-class companies are generally creating needs and fulfilling consumer demands in greater detail than their competitors.