Category: Sales Activation

The more attractive the presence at the point of purchase the higher sales will occur. The client is opening a brand-new store and wants the layout throughout the store and the store arrangement to exceed shoppers’ satisfaction levels at the point of purchase. The layout and design must be novel and also build on his…

Customers appreciate new technologies that save time and increase service accuracy. The company operates sales and service facilities in 32 depots spread evenly throughout the country. All 32 sales depots are currently answering customer requests through their local connection channels. The company wants to establish a centralized customer service center. This will enable customers to…

Operating vending machines is a significant task, and they are highly valuable company assets. The company operates 12,000 Full Service Vending machines on the market and is having problems operating them profitably. The company wants to align its vending organization with market reality. At the same time, they maximize profitable growth through vending opportunities. Furthermore,…

The client wants to redesign his whole chain of stores (11 stores), considering how to actively create needs and fulfill demands at the point of purchase. Over the past few years, his stores have grown flat, and it is time to make drastic improvements to drive growth. About redesigning stores Every great business is built…

By implementing effective Category Management controls, shopper trends can be identified early. The client aims to create a category management structure for his stores to operate his business more effectively and efficiently. He emphasizes that category management is a disciplined process that organizes all product items into a practical and manageable framework. This is designed…

Servicing B2B customers requires good customer relations and a fast response time. The company aims to build a new business-to-business relationship by introducing new customer service channels. They believe that B2B presents a significant opportunity for them to expand their business into new areas. This is what we call horizontal growth. An effective B2B Exploiting…

Increase the number of outlets in service in the region by 22,000. The client initially wanted to launch a “Rote to Market” pilot process in one of his six sales regions. To minimize risks, he plans to transfer the project-based learnings to the rest of the sales regions by transforming them identically. The objective is…

Higher capacity utilization reduces distribution costs per unit shipped. As compared to similar distribution companies operating in the country, their direct distribution cost is relatively high. Currently, 550 direct delivery distribution trucks operate nationwide from 28 distribution centers. Distribution management Every local market is unique, which drives the need to design various delivery service systems…

More than 600,000 active outlets exist in the country, and the company directly services 30,000 of them. The client wants to establish a program where at least 400,000 new outlets are put into direct sales and service over 3 years. An effective route to market design Increased outlet penetration increases sales, market share, and market…

Look-of-success standards have proven to be practical tools to drive superior sales performance. The Company is located in Asia and operates with 1,202 route salesmen. It wants to design and develop practical “look-of-success” execution standards for its sales team. The standards will demonstrate how the company wants its brand products presented in the marketplace and…