The more attractive the presence at the point of purchase the higher sales will occur.
The client is opening a brand-new store and wants the layout throughout the store and the store arrangement to exceed shoppers’ satisfaction levels at the point of purchase. The layout and design must be novel and also build on his other store’s successful learnings. They must also reflect the shared store’s structural design, standards, and principles. The objective is to design a store layout to maximize sales at the point of purchase.
The shopping experience
The shopping experience, signals and messages, and service systems must harmonize into one unified whole to exceed consumer satisfaction by having them buy repeatedly. Exceeding consumer expectations means consumers will come back again and be eager to tell others about their experiences.
Our guiding principles
Develop a store layout and brand category structure by putting yourself in the shopper’s shoes and mindset. The outcome is a guideline for the architecture before creating the store design. Sales activation is the plan that bridges all the factors into one harmonized structure at the point of purchase. Everything communicates and either adds value to the offer or destroys the value of the offer – there is no neutral proposition.
Modules and Content
- The shopper profile
- The shopping mission and shopper frequency
- Shopper experiences throughout the store
- Shopper decision tree
- Design and develop the Look-of-Success
- 3D layout drawing
The sales success
The store has become among the highest-selling stores within its franchise group.