A systematic plan to identify optimal delivery, sales sites, and go-to-market.
The company wants to develop a strategic infrastructure over two to three years. This will identify the most optimal sales and delivery service sites. An infrastructure plan would identify optimal sales, delivery locations, and go-to-market strategies over the next two to three years.
About infrastructure planning
To design and develop optimal infrastructure for a country, it is generally necessary to strike a balance between two factors as follows:
1. Optimal customer service position: Be located in the center of gravity where the majority of customers are located. Catching the sight of the highest customer demand areas and the most significant outlet density points helps to gain optimal customer service, efficient customer response time, and a reasonable cost proposition.
2. Optimal cost position: Be located most effectively to drive revenues and value-added balanced against cost and risks, considering the next two to ten years’ impact on economic profit.
The objective is to evaluate alternatives based on the most effective cost proposition based on three to ten years’ impact on economic profits. The revenues gained are measured against costs if service sites are selected. The aim is to generate an optimal balance between the incremental revenues generated and the costs associated.
A master plan guided the process
Develop an infrastructure plan for the country, considering all the underlying factors that lead to the optimal solution.
The core modules and content are:
- The key driving factors
- Drafting a balanced country infrastructure
- Sales volumes, revenues, and trends
- Operational cost
- Capital cost 10 years impact on economic profit
How to go-to-market infrastructure plan
The company was provided with an overview of the potential sites selected and a proposed infrastructure plan for the whole county based on a 10-year impact on economic profit.