Baldur Gudgeirsson
Baldur is passionate about applying his knowledge and experience to all interested parties.
Icelander Baldur Gudgeirsson founded his international consulting service in January 2002, named TPC-Consulting. During this time, the business industries studied, analyzed, and worked for included startup companies, technical services, smart homes, retail and wholesale, business-to-business (B2B), and leisure and entertainment, to name a few.
Baldur has studied, designed, and implemented sales, marketing, and service systems in many of the largest markets in the world. Furthermore, his large international clients include Nestlé, Coca-Cola, Pepsi-Cola, Danone, Cadbury, Bols, Prince, and many other major companies, selling and distributing well known international brand names. His work spanned continents, from Eastern and Western Europe to Asia.
Before establishing his consulting company, Baldur worked within the Coca Cola system for sixteen years, mainly in Western and Eastern Europe. He participated in the globalization process of the 1990s, during which the Coca-Cola Company established its first business in Eastern Europe. He lived in Warsaw for four years in the 1990s.
Baldur’s global work experience includes business startups, route to market, mergers and acquisitions (M&A), business planning, business strategies and development, consumer insights, sales and marketing, technology development, and operations execution excellence.
Baldur is the author of four powerful business and technology books.