Servicing B2B customers requires good customer relations and a fast response time.
The company aims to build a new business-to-business relationship by introducing new customer service channels. They believe that B2B presents a significant opportunity for them to expand their business into new areas. This is what we call horizontal growth.
An effective B2B
Exploiting effective B2B relationships is often overlooked as a potential opportunity for many companies. World-class companies distinguish between retail service systems and B2B service systems.
In recent times, B2B awareness has become a strong focus in sales and marketing. One of the reasons is that sales organizations understand that new habits are initially learned away from home. Therefore, learning about changing consumer usage habits helps us to know how they can most effectively be created in workplaces, schools, and other away-from-home places. Habits then transfer into the retail shopping environment, resulting in higher pull sales, creating higher brand values and pull power for the company’s brand products. Servicing B2B customers effectively and efficiently requires building good customer relations and a fast response time.
A master plan guided the process
We developed a B2B business concept for the away-from-home market, including a one-stop-shop approach, brand product mix selection, capital investment in equipment and break-even, rerouting and restructuring, employee role-sort, infrastructure, organizational chart, training, and so on.
Core Modules and Content
- Prioritized sales channels
- One-stop shop, perceived values
- Business plan
- Customer services training plan
- Measure and monitor key performances
The kick-off was a great success
The company operates its B2B services very successfully. It has become the market leader in servicing workplaces, schools, public areas, leisure, and restaurant and café channels with “one-stop shop” brand product offers.