Consumer and user insights can expose new needs and trends ahead of competitors.
Many TPC Consulting clients want to uncover new insights and trends to recognize the key factors that will most affect their business in the future. They also want to assess how they could shape the industry over the long term.
It is, for example, worth keeping in mind that sales can rapidly decline due to unfavorable external market factors and trends. It is therefore fundamental to clarify current performances and future trends in a market.
About Consumer Insights
Brand products innovated based on consumer insight are preferred over competitors’ offers. Consumer insight is the foundation for discovering innovative, relevant business opportunities that drive competitive advantages. Consumer insight information helps unlock relevant sales opportunities through breakthrough “ah-ha” discoveries. These discoveries are the foundation for making accurate decisions to improve the brand’s product and service offer. Consumer insight analysis focuses on enhancing the brand and service offered to increase consumer satisfaction.
Revealing consumer insight trends is an analytical process involving understanding, evaluating, and weighing current and future business opportunities. Foremost, discover the target focus groups’ key behaviors and observations to turn consumer insight information into breakthrough business opportunities.
Our approach
Consumer insight studies are performed to generate preeminent external market understanding and unlock new business opportunities. Often, the information is placed in a geographical context and consequently into customer categories or customer channel frameworks within that context. Merging market information with customer trade channel information is called “market mapping.”
Consumer insight maps out the relevant consumer needs and trends that can impact sales and growth of the company’s brand products. The objective is to fully understand consumer insight and turn relevant information into growth opportunities through brand innovation. This is done while leveraging the organizational system’s strengths.
Approach:
- Market nature and effectiveness analysis
- Consumer insight (day in life)
It is the objective to identify the “critical one” ah-ha opportunity that is both distinctive and relevant and to size it appropriately in order to justify capitalizing on new brand improvements. Consumer insights reveal who the potential target consumers are. What do they do? Who makes the purchases? What do they buy and when? Why do they buy, and what do they like or dislike about the company’s products and those of competitors?
Brand perceived values
The consumer insight systematic approach has helped companies uncover new consumer needs and trends, selectively aiming to improve the brand and service offer. Through consumer insight analysis, the companies have better understood how their brands and services interact with consumer needs. The consumer insight analysis has helped companies to be ahead of the competition by exploiting evolving consumer needs and trends information.
Breakthrough brand and services innovations will help drive long-term sales by adding more values to the brand product offer.